Our Approach
We help individuals, families and business owners bring order to financial complexity. That means aligning investments, retirement planning, tax considerations and other financial decisions into one clear, coordinated strategy. When appropriate, we work alongside your CPA, attorney and other professionals so important details don’t get overlooked or work at cross purposes. As your life evolves, we stay with you — reviewing, adjusting and refining the strategy along the way.
Meet the Team
Asa Lakeman, CFP®, CFS
President & Financial Advisor
Asa Lakeman, CFP®, CFS, has worked in financial services since 2002. He helps clients navigate investment, retirement and broader financial planning decisions through practical, coordinated strategies. Asa places a strong emphasis on explaining complex financial concepts clearly so clients can better understand their options and make informed decisions.
Amber Smith
Client Services Coordinator
Amber Smith serves as the Client Services Coordinator at Lakeman Financial, bringing a background in marketing and client management. She graduated from Central Michigan University in 2023 with a Bachelor of Applied Arts in Integrative Public Relations and a minor in Event Management.
Amber enjoys building meaningful relationships with clients and creating a welcoming experience for everyone who walks through the door. With her strong communication skills and passion for connecting with others, she looks forward to supporting the Lakeman Financial team and its clients.
Sunni
Chief Happiness Officer (CHO)
Sunni specializes in greeting visitors, boosting office morale, and making the day better for everyone who stops in.
When she’s not working, she enjoys treats, naps, and keeping an eye on the office.
